You can find my professional bio at the bottom of the page…….

Just so you know, no-one needs a coach - but oh my goodness the miracles that happen when you have one.

Sometimes it can feel like I should have a perfect life, be a perfect mother, have the dream, argument free, marriage - because I’m a “Life Coach”.

Me, my neighbours, and my friends will tell you - that’s not true.

I’m not perfect.
I have challenges and struggles just like everyone.

The point of coaching isn’t to become perfect - or to get to a point where you’re not challenged.

Actually if you’re working with a coach, you’re probably going to find yourself MORE challenged than any other time in your life.

Coaching supports your growth and learning. Coaching changes how you think, how you feel, how you behave, your responses, the results you get - and it absolutely changes the level you perform at.

It doesn’t make you (or me) perfect.

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The Family…


A little about me…

I’m a mother of 3 kids between the ages of 3 -9 years old, I’m married, to a guy named Richy, and he’s obsessed with golf and rugby. I’m obsessed with sustainable living, early morning runs, and women’s health. We spent 7 years living in France - which is where we started our family, and we also lived in Japan for a year.
Now, we live in the sunny Bay of Plenty, in New Zealand.

Essentially I help women create success in their lives and businesses.

Women who lead themselves well, create what they crave - their lives change, their relationships flourish, their health is vibrant. They bring that sparkle into the room, they’re magnetic, and they make magic happen in their lives.


Kate Apanui is a Women’s Personal Success Coach, Registered Nurse, Master Equus coach™, and writer, based in New Zealand.  She gained her coaching certification with Dr Martha Beck, and her Equus Coaching™ certification with Koelle Simpson.  Currently Kate is training as a Natural Fertility Educator with The World Organisation Ovulation Method Billings (WOOMB).   She also has 3 gorgeous kids, and is married to Richy.

Kate has a passion for women’s health and wellness.  She teaches women how to lead well, live well, and create what they want in life - sharing her knowledge of the menstrual cycle and hormonal health, discussing women’s success, and talking about the challenges women can face.  She gives women the tools they need to become leaders in their lives and businesses, create healthy habits, lead themselves, their families, and their teams really well -  basically she helps them build lives they love.  She’ll have you betting on yourself.  Communicating with ease. Achieving your goals. Feeling confident, and being that woman you’ve always wanted to be.